{ LAYER 01_OBJECTIVE }

Design a music festival identity that captured the energy,
rhythm, and excitement of live performance. I wanted to build a
cohesive system that could scale across posters, tickets,
merchandise, and digital platforms while maintaining a strong,
recognizable aesthetic.

{ LAYER 02_PREMISE }

Music festivals are more than events—they are immersive
cultural experiences. By creating a unified visual system, I aimed
to translate the sound, energy, and community of a festival
into a design language that amplifies its identity and engages
its audience.

{ LAYER 03_DESIGN APPROACH }

My approach was to transform the festival’s identity into a visual
experience that mirrored the intensity and joy of live music. I
used repetition, color, and typography to create a sense of
rhythm that reflected the pulse of music. The name and logo were
designed to feel bold and high-energy, anchoring the rest of
the system with a strong typographic presence.

I explored modular layouts that allowed flexibility across
multiple applications while ensuring visual consistency. Color
palettes and graphic elements were chosen to evoke
excitement, movement, and a sense of collective energy.
Grid systems and alignment provided structure to balance the
dynamic visual language.