{ LAYER 01_OBJECTIVE }

Create and design a CSR Report that highlights and showcases
Whole Food’s sustainability initiatives, community engagement,
and environmental impact while aligning with its brand values.

{ LAYER 02_PREMISE }

Whole Foods Market’s CSR report highlights the company’s
mission to nourish people and the planet through sustainability,
social impact, ethical sourcing, and integrity in business.
It communicates measurable achievements such as waste
reduction, regenerative agriculture, community investment, and
supplier diversity. The report is designed to present these
initiatives in a clear, engaging, and values-driven way that builds
trust and inspires action.

{ LAYER 03_DESIGN APPROACH }

Create a clear and engaging narrative that balanced data
with human impact. Organized the brochure into thematic sections
that guided readers through Whole Foods Market’s values,
from sustainability and community empowerment to ethical
sourcing and integrity.

Focused on using hierarchy and layout to make the content
easy to follow, while incorporating info-graphics and statistics
to highlight measurable achievements. At the same time,
emphasized storytelling through imagery and messaging to
connect these numbers to real people and communities.